610-710-6510 kelli@ptmarketer.com

About

My name is Kelli Jones and I am a marketing professional with over 11 years of experience working for small, medium, and large companies developing marketing campaigns for both business to business (B2B) and business to consumers (B2C). I am a creative thinker and self-proclaimed geek with an impressive command of a wide variety of marketing related technologies.

My extensive experience includes targeted marketing, branding, social media, newsletters, brochure design, websites, educational webinar programs, video editing, database administration, training and sales tool development.

The majority of my career had been in digital printing, document output and managed document services having worked for the best hardware, software, training, and consulting companies in the industry.

I earned a Bachelor of Science in Business Administration from Towson University with a concentration in Marketing.

For the past several years I have been a stay-at-home mom.  I have kept my skills fresh with small consulting jobs but mainly utlizing them as a volunteer: PTA President, HOA Board Member, as well as extensive work on multiple projects for the March of Dimes.

I am a self taught expert in Adobe’s Photoshop, Illustrator, Dreamweaver, Professional and InDesign; Microsoft Office Suite; Microsoft CRM; salesforce.com; SwishMax, Roxio Creator Pro (video editing); PlanetPress Suite; PrintShop Mail; DirectSmile’s Creator Pro.

Prior Experience

STRATEGY DEVELOPMENT

April 2010 – September 2011

Marketing Manager

 

  • Rebuilt website from ground up incorporating compelling messaging and cross selling
  • Increased database growth organically through website and customer events
  • Created highly tailored landing pages to help track response rates for marketing campaigns
  • Built brand recognition by designing a consistent look and feel across all customer touch points including a new family of brochures
  • Increased sales team effectiveness through efficient customization/administration of salesforce.com
  • Garnered monthly (virtual) customer face time by establishing monthly educational webinar series
  • Consistent visibility through creation of a monthly newsletter providing industry information and upcoming events
  • Viral marketing growth with increased presence on LinkedIn and the addition of Facebook and Twitter
  • Maintained fresh content on web and social media
  • Designed and implemented targeted email marketing using salesforce.com and iContact
  • Created visually pleasing PowerPoint presentations
  • Increased mindshare in the industry through frequent press releases
  • Tended to all miscellaneous marketing administrative tasks such as management of web domains, events and databases

OBJECTIF LUNE

September 2011 – January 2009

US Channel Marketing Manager

 

  • Grew company’s bottom line utilizing strategic and tactical marketing techniques
  • Developed and implemented channel marketing strategies resulting in increased mindshare and sales
  • Developed key relationships built on trust, delivering promises and personality parlaying into business
  • Authoritative project manager on all significant marketing plans, often requiring cross departmental support, maximizing resources to ensure complete and timely realization
  • Database marketing strategist utilizing CRM, enabling targeted communications
  • Developed variety of sales tools (print, animated and web based) to communicate complicated topics
  • Spearheaded development and implementation of comprehensive online reseller resource portal
  • Developed training materials and content to help turn “box sellers” into consultative, solution providers
  • Responsible for writing and implementing monthly educational reseller newsletter and webinar series
  • Managed and mentored two employees, capitalizing on individual skills and capabilities
  • Managed all aspects of tradeshows including booth selection, design, staffing, logistics, and set-up ensuring proper exposure to ultimately increase sales

 

 

IKON OFFICE SOLUTIONS

December 1998 – September 2001

SolutionCenter Senior National Research Analyst
January 2000 – September 2001

 

  • Grew company’s bottom line utilizing strategic and tactical marketing techniques
  • Developed and implemented channel marketing strategies resulting in increased mindshare and sales
  • Developed key relationships built on trust, delivering promises and personality parlaying into business
  • Authoritative project manager on all significant marketing plans, often requiring cross departmental support, maximizing resources to ensure complete and timely realization
  • Database marketing strategist utilizing CRM, enabling targeted communications
  • Developed variety of sales tools (print, animated and web based) to communicate complicated topics
  • Spearheaded development and implementation of comprehensive online reseller resource portal
  • Developed training materials and content to help turn “box sellers” into consultative, solution providers
  • Responsible for writing and implementing monthly educational reseller newsletter and webinar series
  • Managed and mentored two employees, capitalizing on individual skills and capabilities
  • Managed all aspects of tradeshows including booth selection, design, staffing, logistics, and set-up ensuring proper exposure to ultimately increase sales

 

Human Resources Generalist
December 1998 – January 2000

 

PILGRIM BAXTER & ASSOCIATES

March 1998 – December 1998

Human Resources Assistant

 

NHR/OPTIONS

April 1997 – March 1998

Independent Medical Evaluation Coordinator

 

ENTERPRISE RENT-A-CAR

January 1995 – April 1997

Assistant Manager